Brand health & awareness
Sparkling Beverage Brand Tracker
Fizzio · Brewly · Aquara · Zestra · n=1200
Fizzio unaided
41%
Aided 98%
Fizzio NPS
+23
Promoters − detractors
Top consideration
Fizzio
65% would consider
Purchase intent
72%
Category total
Aided vs. unaided awareness
% of respondents who know each brand
Share of voice by age
Split of unaided mentions within each age group
NPS month over month
Net Promoter Score by interview month
Customer sentiment
NPS composition — detractors, passives and promoters
Discovery to purchase funnel
Drop-off from awareness to purchase intent
Fizzio
Aware98%
Consider65%(66% conv.)
Prefer41%(63% conv.)
Intend to buy32%(78% conv.)
Brewly
Aware74%
Consider47%(64% conv.)
Prefer24%(51% conv.)
Intend to buy19%(79% conv.)
Aquara
Aware69%
Consider37%(54% conv.)
Prefer18%(49% conv.)
Intend to buy14%(78% conv.)
Zestra
Aware46%
Consider23%(50% conv.)
Prefer9%(39% conv.)
Intend to buy7%(78% conv.)
All brands, studies and figures on this page are illustrative demo data.